CPG PLANT-BASED DAIRY PORTFOLIO SHOPPER ACTIVATION

This unexpected exploration of flavors and ingredients from America’s favorite plant-based dairy company drives trial of a wide range of plant-based products to inspire our consumers to go from sacrifice to surprising satisfaction. Treat truck and social engagement at events, blind taste tests, retailer-specific offers, ConnectedTV, packaging cues and store way-finding, cross-category promotion, influencer content, and enhanced sampling.