ATOPIC DERMATITIS PRELAUNCH MARKET CONDITIONING CAMPAIGN

Video password: client123 There has been a misconception about what Atopic Dermatitis (AD) is and how it impacts the lives of people of all ages. With a new understanding that just below the surface, a problem rages, we can educate and motivate healthcare professionals to be more proactive in their approach to treating AD. This disruptive 360° and experiential campaign conditioned the market for the launch of a new treatment for AD.