Amazon Books

To inspire a new generation of readers for Amazon Books, we tapped into Gen Z and Millennials' desire for self-discovery and developed Booksona—the first-of-its-kind interactive reading personality quiz, built for mobile. Within minutes, users discovered their unique Booksona and received personalized book recommendations. They could then purchase their recommended books directly from the quiz site and share their Booksona results to their favorite social platform. We launched the experience with a social-first campaign featuring collab content with #BookTok influencers, traffic-driving paid media assets and engaging organic posts across both Amazon Books and Amazon Kindle social channels.