SUSAN G. KOMEN 3-DAY - Integrated Campaign

3 days is no joke. 60 miles is a feat. Plus, the training. The fundraising. The time off work. From start to finish, the Susan G. Komen 3-Day is a commitment. It takes a very special person to do it. All for very special people who are living with or have lost to breast cancer. This campaign celebrates them all. For: LeadDog | NYC // Type: TV, Digital, Social, Print, Outdoor, PR/Events // Campaign Stats: 38% increase in registrations; 128% conversion rate increase; 84% increase in new walkers