CLEAN & CLEAR - Global Ad Campaign

75% of girls say they want to be seen. Yet they are afraid of being judged. So we created a movement led by the other 25%—those with the courage to express “the real me.” The campaign’s success helped it expand globally, with #SeeTheRealMe content appearing in India, Arabia, the UK/Ireland and Canada. In one of its most notable evolutions, transgender teen Jazz Jennings became a face of the campaign, helping redefine what authenticity looks like for a new generation. Role: ACD, Writer For: DDB | NYC Type: TV, Film, Social, Digital, PR/Events Campaign Stats: Double-digit increase in market share; significant gains in sales and brand favorability; 252M+ YouTube impressions; global rollout