MOTRIN - Integrated Campaign

As a trusted name in women’s pain relief, Motrin had long resonated with moms. But to grow, we needed to reach a broader spectrum of women. So we started with a truth: When life hurts, pain can be limiting. These are the real, inspiring stories of women who moved through painful experiences—physical, emotional, personal—and emerged stronger. Role: Writer // For: JWT | NYC // Type: Film, Social, Digital, PR/Events, Branded Content, Partnerships // URL: facebook.com/motrin // Campaign Stats: Expanded reach; Boosted social engagement; Sparked national conversation; Featured by media