Mejuri's Diamond Week

For Mejuri's second annual Diamond Week sale, the creative team created an on-brand and eye-catching conversion campaign. As the copywriter, I maintained a cohesive messaging hierarchy across the campaign assets and worked with the designer to ensure the promo details were always front and center. While the sale acted as the tagline, I was able to flex my creative muscle with the supporting messaging across conversion assets like email, paid ads, social, and retail signage.