Mejuri x GANNI Collab

While working in-house at Mejuri, I had the pleasure of working on our collab with cool-girl Scandi brand GANNI to celebrate community and friendship. Though the GANNI team owned the creative concept and production process, the Mejuri team was responsible for our owned channels to promote the collab and showcase the amazing talent. From an email and social media campaign with a tease, launch, and sustain phase, in-store collection signage, and the creation of a new landing page on the website, I oversaw the copy across all touchpoints to ensure a cohesive narrative and blend Mejuri and GANNI's distinct TOV styles.