John Lewis 'Succumb To The Sale' Campaign

I joined the team at Saatchi & Saatchi London following their win of the John Lewis account, to produce the brand's winter sale campaign for 2023. Working in collaboration with 3D design wizards, ManVsMachine, and music maestros at String and Tins, we created a series of BVOD spots that brought new life to sale advertising formats. Supported by complementary social media, OLV and DOOH creative (as well as a fun in-store tannoy announcement by our fantastic VO talent, Lydia-Rose Bewley), this integrated campaign encouraged shoppers to 'succumb to the sale', and marked a fresh look and feel for John Lewis.