Pepsi x UEFA Champions League Final Kick-Off Show 'Paint The Town Blue' Promo Campaign

Pepsi x UEFA Champions League Final Kick-Off Show | 'Paint The Town Blue' Pepsi asked the team at COPA90 to create a hype-inducing campaign promoting the Kick Off Show at the UEFA Champions League Final 2024, starring the inimitable Lenny Kravitz! Tapping into the synergy or Pepsi's core 'electric blue' brand identity and Lenny Kravitz's new "Blue Electric Light" album, we played on the idea of "painting the town red", to show Lenny and Pepsi painting the town blue, I joined the team to produce the campaign from its initial briefing, leading creative development as well as the creation of a high-octane announcement video and supporting assets.