SpotOn Rebrand

Led rebranding/ marketing campaign for high level client for both still photography as well as video with B2B focus. o Developed an aesthetic for the campaign including colour palette, costume, casting, locations, props, photo + video direction. Created extensive decks to communicate these choices to the client. o Found a local photographer and DOP who aligned with the client’s aesthetic and budget. o Worked with the client to ensure that we captured the imagery they required to be able to advertise to their customers spanning seven different markets. o Worked within a confined budget to capture all this imagery and video within just two days in two locations. o Creative directed a product shoot for three different products that required CGI, product rotation, finger mapping and hand models.