M&S BraFit TVC Campaign

Task: Create a campaign that shows the importance of an M&S’ BraFit. Idea: Though we live in an era of self care and wellbeing, our breasts aren’t given the same focus and attention as the rest of our bodies. We wanted to create a campaign that addressed women’s relationships with their boobs, sparks conversations and plays an active role in encouraging them to take better care of them, starting with getting a BraFit in-store. Execution: Using a carefully selected cast, we brought the stories of our nation’s boobs to life through AV VOD, stills campaign in-store and online, paid and organic social content and a OOH activation live on London’s Southbank. Working in a team with Senior Art Director Jen Madden, we both lead all concepting, pre and post production for the campaign. This campaign was award ‘Best Marketing Campaign >100m turnover company’ by Draper’s Awards 2023.