L'Oreal Paris True Match Campaign 2024

As the UK’s #1 foundation, L’Oreal Paris’ True Match is one of the most duped formulas in the market. We wanted to reignite the public’s love for the OG formula by showing that, thanks to their extensive shade range and technology, 99.5% of people can find A Match For Life that’s a timeless companion for every moment for (almost!) everyone.