I think it's unfair customers get to detect to an ungodly extent, the direction a product takes. The sheer helplessness of investors and founders who are at the mercy of prospects is both annoying and fascinating. That's why I'm committed to customer development, market analysis, and product marketing — I want to know every single detail about customer personas in order to flip this power dynamic through marketing, content and communication strategies that facilitates the creation of a product that's hypnotic. A product that puts businesses in charge.