Under Armour - Strong Inside Out
www.gregoriomarangon.com/work/under-armour-strong-inside-out
Only through failure, we find the strength to succeed. In this campaign, we focused on failure and adversities as a key pillar of mental strength. Because just the ones who are ready to fail more than once and find the right mental strength to not give up, will one day succeed and overcome their limits.
This film is a tale of perseverance, determination, and strength through adversity. Not every morning is a good morning to go running. Not every day we immediately perform at our peak. But within us, we all have the ability to find the power and energy to push past these limitations in order to reach our true potential.
Skills
Creative Direction
Art Direction
Advertising