Nissan - CRM

From model launches to Covid-19 updates, I've written a whole load of Nissan emails over the past few years. I played a key role in the Nissan brand newsletter refresh I wrote the copy for the entire Nissan Welcome Programme - a series of 9 emails (x5 models and x4 variants per model) which keep new Nissan customers engaged and updated about their car, from purchase to pick-up.