UGG Europe Campaign

A SOPHISTICATED SALE. The team at UGG asked me to concept and design their winter sale campaign for AW 17–18. I pitched ideas to senior members of staff, then proceeded to create designs for their website, emails, social media and all window displays & POS Europe wide. The campaign was translated into five languages and rolled out through Europe from December 2017. Campaign photography was shot by Richard Stow, with a different shot for each phase of the campaign. My brief was to create a campaign that was more contemporary than their previous years but was still in line with their latest Spring Summer photoshoot. I managed, briefed and worked alongside the digital design in-house team, who were responsible for the banner ads and social designs for the campaign. The campaign launched online and in-store on Friday 15 December, which saw opening weekend figures up 55% on 2016 and 33% up on forecast. The campaign required a logo suite in English, Italian, Spanish, Swedish, Norwegian and French, e-comm website assets, POS for all European stores, social and digi ad designs. This project had a tight turn around of three weeks. Client: Deckers Europe (UGG) Photography: Richard Stow Artworker: Suzie Kemner