CLIENT PROJECT | Lacoste - Brand Elevation

CHALLENGE: Elevate product categories (Icons, Sport-Performance & Woman), and align them with current & future consumers’ needs. MARKETS: . Europe . USA . Brazil . Asia ROLE: . Desk exploratory research . One-to-one expert interviews . One-to-one early adopter interviews . Focus groups DELIVERABLES: . Consumer insights . Consumer typologies . Brand elevation toolkit . Activation plan