BJ’s One Mastercard Launch

https://www.behance.net/gallery/176325195/BJs-One-Mastercard-Launch As the sole brand writer, I worked with a senior art director and art director on the omni-channel launch of BJ's Wholesale Club's new credit card and loyalty program. In partnership with Capital One, we completely rebranded the program with 4 membership tiers, new benefits and a fresh, memorable look & feel.  We loved it. And so did members. The launch was so successful, we drove almost 9X the number of projected applications in the first week (1,200 projected vs. 10K+ actual), and exceeded the number of card activations by 200%.