Sally Hansen, Gel-ebration! Miracle Gel's 10th Birthday

Creative Lead: Sally Hansen Miracle Gel Birthday Collection Led the creative vision and execution for the launch of the Miracle Gel Birthday Collection, featuring celebratory shades: It’s Sherbert Day, Brewberry, Party of Hue, Affairy to Remember, Figgin’ Love Hue, Twinkle Whites, Pink an Outfit, and Gel-ebrate. Product Overview: This gel-like nail polish offers a chip-resistant formula that delivers up to 10 days of vibrant colour and high shine, perfect for celebrating in style. Campaign Objectives: - Drive penetration of Miracle Gel with new Birthday shades - Create awareness and drive sales. - Education – ensure consumers understand the product and how to use it  - Be intentional with how we communicate this within the Miracle Gel regimen (as we have always communicated MG as a two step) Target Audience: Demographics: Salon-goers and fashion-conscious individuals aged 35+, with a focus on Caucasian and Hispanic consumers. Creative Approach: Drawing inspiration from the joy of birthday celebrations, the campaign featured elements like gift-wrapped surprises, Champagne toasts, confetti, and cakes to reflect the fun and vibrancy of the collection. The shade names informed the design direction, with a colorful and festive aesthetic that highlighted the product's playful charm.