Sally Hansen X Ring Pop

Creative Lead: Sally Hansen Global Insta-Dri x Ring Pop Nail Polish Collection Led the creative vision and execution for the campaign promoting the nine limited-edition Insta-Dri x Ring Pop Nail Polish Collection. Campaign Objectives: - Continue to drive growth in Insta-Dri & Perfect Mani franchises with a fun partnership that features new shades inspired by Ring Pop - Trial, sell-through, and grow basket size. - Create awareness and drive sales. -Education – ensure consumers understand the product and how to use it  Target Audience: No time to waste consumers. Aged 18 - 40, hispanic  Creative Approach: Incorporated the vibrant, candy-inspired aesthetic of Ring Pop into campaign imagery to create eye-catching visuals that celebrate the playful essence of the collection while positioning the polishes as bold, high-performance, and easy-to-use.