Land Rover Pan-European Print/OOH Campaign

When I freelanced at Y&R Germany (remote), I jumped on a fun project to develop concepts for a Land Rover print campaign. And the thought behind this idea was that one must never drive a Land Rover driver nuts! Because if you do, they'll simply stop the car and leave you anywhere... like nowhere. For this campaign, we illustrated just how powerful Land Rover's off-road capability is when it comes to the toughest terrain. So remember, don't piss off our drivers. Or you'll be looking at a long walk home. The final result was being awarded a Cannes Lion.