Global Launch of Fiat Topolino

I was part of the senior creative team at Leo Burnett Italy (remote) who developed the winning concept to help Fiat enter a new mobility segment with the launch of Topolino.  This vehicle represents everything that symbolises the exclusive styles and experiences of the Italian Dolce Vita. For this digital launch, we've created a series of films to portray just how exclusive, fun, and small the Topolino is. It's so small, it can practically be driven and parked anywhere. Making it perfect for the picturesque Italian coast.