Monte Nido Brand Architecture and Visual Identity

Here's the 411 Monte Nido, a leader in eating disorder treatment, needed a brand refresh to unify its sub-brands and create a consistent visual identity. With over 50 programs across 15 states, serving diverse audiences like teens, men, women and healthcare professionals, the challenge was to develop a cohesive visual system that supported growth while preserving sub-brand uniqueness. The goal was to enhance the brand’s look and feel, clearly communicating its various treatment options. The Work Let's Get Weird evaluated Monte Nido's brand strategy and visual identity, providing recommendations, and implementing a refresh. We began with in-depth research on Monte Nido's materials, followed by a workshop to gather insights. Our design approach included refining the logo, adopting lowercase typography for a friendly tone, and establishing a warm color palette. We delivered an updated brand guideline, along with a phased rollout roadmap from Q2 2024 to 2025. How'd it go The refreshed visual identity successfully unified Monte Nido’s brand, reducing confusion for those seeking treatment. The new logo, "A New Day," reinforced the supportive mission. The updated identity and strategic guidelines supported Monte Nido's growth, ensuring a cohesive and impactful brand presence.