Super Bowl 51 Houston Huddle

With host city for inspiration, the love of football and StubHub’s ability to show fans that you get more than a ticket out, this experience went beyond a turn-key transactional moment to a larger consumer activation. More than 7,000 people purchased Super Bowl ticket via StubHub and attended Houston Huddle. The immersive consumer experience inspired fans to spend an extended amount of time with StubHub on game day. In all, over 200 different creative assets were designed to visually bring Houston Huddle to life. The brand aligned event led to an average time of 2+ hours spent at the activation. By embracing the experience and environment, the event provided several activity zones, for the active and passive fan to enjoy.