Firefly Music Festival Coffee House stage

StubHub participated in the festival as the presenting sponsor for the Coffee House stage - focused on building brand equity and creating Instagram-worthy brand activations. Over the four-day weekend, after 17 live performances, nearly 30,000 music fans visited the StubHub Live: Coffee House stage. With a successful integration at Firefly Music Festival, StubHub's presence was highlighted throughout the event. The interaction with festival-goers provided a unique opportunity to showcase the brand's identity and connect with music enthusiasts. By collaborating with various teams and leveraging innovative solutions, StubHub maximized its impact and engagement levels at the festival. The positive reception from attendees underscored the effectiveness of the brand's strategy in enhancing the overall festival experience.