2022 FINALIST MEDIA INNOVATION / COMMERCE & SHOPPER

Ever get a notification that makes you say WTF? That’s what people said when Burger King randomly Venmoed them $1. When the social buzz was at its peak, we broke the news that BK was adding a $1 Bacon Cheeseburger to their value menu. Instead of using our digital media budget for ad placements that our target would ignore, we did something no brand had done before: used Venmo to unexpectedly send 250,000 people $1 each.