The First Cognitive Dress | IBM at the Met Gala

We gave IBM‘s artificial intelligence Watson a makeover that would make Laney Boggs jealous. By partnering Watson with fashion house Marchesa, we created the first dress that thinks, a dress that was able to change and react to real-time social media conversations around it. We debuted The First Cognitive Dress at the 2016 Met Gala, themed Manus x Machina, landing Watson in fashion’s biggest headlines, shows and even in Henry Ford’s Museum of Innovation. With the First Cognitive Dress, we put Watson back on the pop culture map and proved that AI can be more than an answer engine, it can be a creative partner.