WhatsApp Presents..UGO: A Homecoming Story

Going to your homeland for the first time is life-changing. It helps you understand who you are and why you are. As the brand that connects you to your cultures, WhatsApp wanted to share that story. So, we created a documentary that followed Greek Nigerian NBA superstar, Giannis Antetokounmpo, on his first trip to his homeland of Nigeria. UGO | A Homecoming Story, titled after Giannis’ Nigerian name, is a 30 minute documentary that ran globally on YT + Amazon Prime. In addition to the short film, we created a set of trailers and a social series. In its first two months, the film had: - 3.5M+ minutes streamed on Amazon Prime Video - 1.3M+ views on YouTube - 2.5B+ Total Media Impressions - 95.5% Positive Sentiment - Streams in over 40 countries - Increased WhatsApp mentions by 529.7% year-over-year And made two of my best friends cry. (the good kind of cry!)