SumUp - Branding Campaign Localization to the Italian market

SumUp launched a branding campaign named "Make It Count" in the UK, but needed help bringing it to the Italian market, specifically, to the small business owners of Turin, Rome and Palermo. As a Copy and Transcreator, my role was to find a concept for the Italian market, making sure it stayed consistent with the original campaign and it resonated with the Italian business owners. For this campaign I worked on: OOH for billboards, buses, tram and taxis; the print and digital issues of two main Italian newspapers (LaRepubblica and LaStampa); three radio scripts, each addressing the cities of Turin, Rome and Palermo.